For the existence as well as the organization of every society, communication is a fundamental and vital process. It could be seen from the forgoing functions that mass media provide information and education, personal identity, entertainment and most importantly, integration and social interaction, by giving insight into the circumstances of others as well as helping the development of social empathy.

The role of mass media in rural community has grown in context of communication changing with the proper use of communication media in shaping and channeling the minds of the rural communities in the use that help them, and it will go a long way in helping their condition. It is therefore important to investigate the role of mass media in community even down to local government level to make the rural communities developed.