Media planners are responsible for analysing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Basically, assess the impact and suitability of different types of media for targeting a specific market that their client wants to reach. Media planners collect and analyse information about different media channels.
Armed with this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Media planners need to work closely with their clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for specific campaigns.
We are experienced in media planning and placement with all forms of media. We pick the best media mix and media types to create an integrated campaign. A campaign may include traditional media like radio, TV, outdoor and print. But we may also including social media marketing and ads, banner campaigns, guerrilla marketing, PR or local-level community marketing.
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