Understanding media sector consumers can be complicated by the number of online consumer media choices. As external research providers, the ROP team can conduct primary research that examines your current and prospective media consumers — analysing how decisions are made.

Consumer preferences can change rapidly, and Research Optimus provides a practical and cost-effective mechanism to monitor the behaviour of your competitors and customers on a regular basis.

Mobile media and social media represent special opportunities as well as challenges for the media industry. ROP ensures that our media sector clients are always one step or more ahead of the competition by using the most effective social and mobile media channels.

A significant portion of current media sector opportunities is represented by global markets in developing countries. The international experience of Research Optimus can help media organizations expand into new markets by avoiding ineffective market entry strategies.