Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.
Social media marketing is a kind of direct and indirect marketing which promotes a particular business on the social web with the help of sharing and interaction. Social sharing is a simple and personified way of marketing. Companies can enhance brand awareness and brand engagement through a one-click sharing method.
For successful social media marketing, marketers are required to keep the conversation and sharing related to business. For the indirect promotion of products and services, they have to effectively start the conversation and encourage sharing it among users for strong customer relationship management. Social media marketing allows small businesses to build brand awareness at a larger scale.
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