The IT services marketer must become a knowledgeable tech expert. And a marketing strategy for information technology services requires you to understand why your prospects value your solution, too. So, to create an effective plan, marketers must align with sales and product insights to meet prospects where they stand.

As opposed to many B2C purchases, IT services can be more costly to purchase and implement. Therefore, buyers require nurturing down the sales funnel, past their pain points and obstacles.

Additionally, buyers need education, since IT solutions are often comprehensive or technically complex. So marketers must build an ongoing relationship that establishes trust with potential buyers, one that includes multiple touch points and supplementary content offers.

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