Data should always be at the heart of a marketing strategy and while most companies are using web analytics platforms such as Google Analytics, few actually trust that their data is tracking accurately, and even fewer have effectively integrated this data into their day-to-day decision-making processes.
The web analytics setup and configuration to ensure the site is being tracked accurately and the data is useful and actionable. Beyond setup, we ensure that the wealth of data being captured is being used across the company to improve the site performance, inform business initiatives and support all marketing efforts. From custom dashboard reports to goal funnel visualization, our top priority is to make your data easy to access and understand so it can be leveraged into actionable insights that drive measurable results.
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