Content creation is knowing what your customers want to hear and delivering it at the right place and time they’re looking for help or information. When you do this on a consistent basis, you build credibility and trust with your audience.
The content that is created on behalf of your business and shared in social media is what keeps social media followers engaged and attracts new followers to your social media profiles over time.
Content Marketing is a broad area encompassing the creation of original, high-quality content, social media and search engine optimisation (SEO).
A lead generated from content marketing is one-third the cost and three times more effective than traditional marketing. When done well, content marketing moves your marketing expense into an investment in long-term business assets. When content marketing is done poorly you won’t see any return on your investment.
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