Data Management

Data is one of your organisation’s most important assets and its effective management and usage is key to keeping your competitive advantage. Through the use of leading enterprise applications with global vendors, as well as other best-of-breed products, we enable the digitisation of your business processes and the management of that data.

Advertising Data Management

The Conversant Adserver offers a full service data management platform that makes it easy to collect and maintain marketing data across all your digital efforts. Conversant implements data management best practices for improved action ability and activates your first-party brand data rather than simply managing third-party audience segments.

Conversant Adserver delivers a unified dataset:

• Combines All Data: Records from each channel are incorporated into a centralized database
• Cleans Records: Data management platform software eliminates errors so the combined dataset offers maximum utility
• Standardizes Formats: Each channel’s data is aligned to a standard structure within the data management platform
• De-Duplication: Redundant records are eliminated to improve database integrity
• Offline Integration: Link online data to offline transactions

Multichannel data management and collection:
Conversant Adserver collects, cleans and manages relevant data in all of these critical channels:

• Display: Impressions, interactions, clicks and conversions
• Video: Plays, time spent, interactions, clicks
• SEM: Clicks and conversions
• SEO: Click through to your website and conversions
• Affiliate: Clicks and conversions
• Social: Impressions, clicks and conversions

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